Case Study
Springbig: Turning Regulatory Risk into a Product Line
Built a white-label mobile push notification platform with a shared core and branded shells, turning a regulatory threat into a scalable product line.
~100 branded apps deployed
- Industry
- Marketing SaaS
- Location
- Boca Raton, FL
- Stack
- White-Label Mobile Architecture · Push Notifications
The challenge
FCC restrictions threatened SMS and email marketing for controlled substances — the channels Springbig's customers depended on. The company needed a push notification strategy, and needed it quickly.
Building a mobile app per customer was theoretically possible and practically a bottleneck. One app at a time does not scale to a customer base.
What we did
We built a white-label mobile platform: one shared core carrying the functionality, with branded shells generated per customer.
The architecture moved the cost of a new customer app from an engineering project to a configuration step.
The outcome
- Roughly 100 branded apps were deployed from the single codebase.
- A regulatory threat to the existing business became a scalable product line.
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