Case Study
Hybrid Performance Method: Scaling a Fitness Empire
Built a Miami subscription fitness marketplace from the ground up with Stripe payments, scaling from $100K to $700K MRR and 20K+ daily active users.
$100K → $700K MRR
- Industry
- Fitness & Wellness
- Location
- Miami, FL
- Stack
- Stripe · Recurring Subscriptions · Tiered Packaging
The challenge
Dr. Stefi Cohen had an audience and a training methodology. What did not exist was the platform to sell it — no subscriptions, no recurring billing, no way to package programs at different tiers.
Every revenue model the business wanted to try was gated behind payments infrastructure that had not been built yet.
What we did
We built the marketplace from the ground up in Miami, with Stripe as the payments layer.
That unlocked the commercial mechanics the business actually needed: recurring subscriptions, one-time purchases, coupons, and tiered packages — each one a lever the team could pull without engineering involvement.
As the platform grew we grew a twelve-person team around it, trained them, and handed off an operation they could run.
The outcome
- Monthly recurring revenue went from $100K to $700K.
- The platform serves more than 20,000 daily active users.
- The team we built and trained took over ongoing development.
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